Search engine optimization and PPC are two Internet marketing strategies that businesses and websites use to move up search engine ranks. These two methods are often mixed and matched to make an online marketing strategy more effective. For newbie online marketers, there are certain differences that you must know about search engine optimization and PPC.
What are the differences between SEO and PPC?
Both SEO and PPC have the same goal deliver traffic and conversions for your website. The biggest difference between the two Internet marketing strategies is that SEO is organic traffic that you do not have to pay for, while PPC is paid traffic.
Organic Website Traffic vs. Paid Search
You may be asking yourself why you should go through the trouble of optimizing your website, if you can buy the topmost rank with a PPC campaign. Paid search and organic search engine optimization both have benefits. PPC ads are quickly launched atop search engine ranks and also appear as sidebars.
f you are in a highly competitive industry, you will pay more for competitive keywords to get to the top of search engines. The placement of your ads depend on the keywords you are targeting, the keywords you use in your content, the keywords in your landing page, and other keywords you use on your website.
The advantage for PPC is that you don’t have to pay more than what you need. You only have to pay for the clicks your ads get. Allocating your budget for your ads is one of the biggest advantages of PPC.
Organic traffic is free but takes more time to get the results you want. You have to implement a variety of online marketing strategies to get the results you are looking for. You would have to use social media sites such as Facebook, Twitter, Pinterest, and YouTube just to name a few. You also need to update the content of your website and implement link building techniques to get quality back links for your website.
The advantage of organic search engine optimization is that it takes a long time, months or even years before your site drops in rank. The link building you did and the content you upload will stay online for quite some time. Once you run out of cash or your PPC campaign expires, your site will drop in rank unless you have done your due diligence of optimizing your website.
How can SEO and PPC help your business or website move up search engine ranks?
SEO and PPC can help your business in a variety of ways. If you have the budget, you can splurge on a PPC campaign using the keywords that are commonly used in your niche to launch your website to the upper echelons of search engines. You don’t have to spend more than what you need when you use a PPC campaign. You can allocate a budget and only spend that much when you start.
With proper search engine optimization, you can keep your site atop rankings for a long time. Sites such as Facebook, Twitter, Pinterest, and other social media sites can help you reach your audience faster and easier.