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3 Easy SEO Methods to Boost Your Online Presence

Are you having a difficult time promoting your small business? The Internet has made it easier for small businesses to reach their target markets and sell their products and services online. Small businesses can take advantage of social media sites like Facebook and Pinterest to display their products. Social media sites also provide you with a direct line of communication with your target market. Search engine optimization is a must when you want organic traffic and conversions. With a well-executed search engine optimization strategy, your website will rank high in search engines and you will have more customers.

3 Easy SEO Wins for Your Small Business

Search engine optimization must be done on a regular basis to rank high and stay atop search engine results. As a small business you will need an effective strategy to help you climb search engine ranks and differentiate your website from the competition. Here are 3 SEO methods to help your small business reach your target market and improve your search engine rank:

Keyword Focused Content on Each Page of Your Website

Keywords still play a vital role in search engine optimization. With this strategy, you need to optimize your chosen keywords for each page in your website. You will need to place keywords in various parts of the content on each page of your website. You also need to place keywords in the title and description of your website for full effect.

You can also take advantage of long tail keywords to draw traffic to your website. Placing long tail keywords in the content of each page of your website will help improve your page rank. If you need to rank for relative keywords, you can cover relative keywords by implementing a strategy called Latent Semantic Indexing. This strategy helps you use other keywords related to your main set without stuffing your page with the same keywords.

Make Your Website Easy to Navigate

This may seem simplistic, but the navigation of your website is important not only for your visitors but also for your search engine rank. You can reduce the bounce rate of your website, if your visitors click on another page of your site or does not close the page before it finishes loading. The interface of your website is just as important as its content. Make sure that the information your visitors want to find is easily accessible. If your visitors can’t find the information they are looking for in 5 clicks or less, you need to update your website. Place all of the buttons and pages in plain sight to make your site easier to navigate. Avoid fancy designs that would only confuse your visitors.

Internal Linking

This simple search engine optimization technique involves linking to appropriate pages within your own site whenever possible. Writing¬† a blog post about a particular business offering? Make sure you link that blog post back to the page on your site about that offering. It’s that easy! Internal linking not only makes it easier for your visitors to find related posts, but it also helps improve your search engine rank. Creating a sitemap that contains links to all of your website’s pages helps search engine spiders crawl your website.

These are only three search engine optimization techniques that you can implement to improve the search rank of your website. There are other search engine optimization techniques that you can look into such as utilizing social media sites like Facebook, Twitter, Google+, Pinterest, and YouTube just to name a few. Social media sites are now being used to engage markets. You can use your social media site to get feedback from your customers and also update them about your latest products and services.

The Difference Between SEO and PPC

Search engine optimization and PPC are two Internet marketing strategies that businesses and websites use to move up search engine ranks. These two methods are often mixed and matched to make an online marketing strategy more effective. For newbie online marketers, there are certain differences that you must know about search engine optimization and PPC.

What are the differences between SEO and PPC?

Both SEO and PPC have the same goal deliver traffic and conversions for your website. The biggest difference between the two Internet marketing strategies is that SEO is organic traffic that you do not have to pay for, while PPC is paid traffic.

Organic Website Traffic vs. Paid Search

You may be asking yourself why you should go through the trouble of optimizing your website, if you can buy the topmost rank with a PPC campaign. Paid search and organic search engine optimization both have benefits. PPC ads are quickly launched atop search engine ranks and also appear as sidebars.

f you are in a highly competitive industry, you will pay more for competitive keywords to get to the top of search engines. The placement of your ads depend on the keywords you are targeting, the keywords you use in your content, the keywords in your landing page, and other keywords you use on your website.

The advantage for PPC is that you don’t have to pay more than what you need. You only have to pay for the clicks your ads get. Allocating your budget for your ads is one of the biggest advantages of PPC.

Organic traffic is free but takes more time to get the results you want. You have to implement a variety of online marketing strategies to get the results you are looking for. You would have to use social media sites such as Facebook, Twitter, Pinterest, and YouTube just to name a few. You also need to update the content of your website and implement link building techniques to get quality back links for your website.

The advantage of organic search engine optimization is that it takes a long time, months or even years before your site drops in rank. The link building you did and the content you upload will stay online for quite some time. Once you run out of cash or your PPC campaign expires, your site will drop in rank unless you have done your due diligence of optimizing your website.

How can SEO and PPC help your business or website move up search engine ranks?

SEO and PPC can help your business in a variety of ways. If you have the budget, you can splurge on a PPC campaign using the keywords that are commonly used in your niche to launch your website to the upper echelons of search engines. You don’t have to spend more than what you need when you use a PPC campaign. You can allocate a budget and only spend that much when you start.

With proper search engine optimization, you can keep your site atop rankings for a long time. Sites such as Facebook, Twitter, Pinterest, and other social media sites can help you reach your audience faster and easier.