Are you having a difficult time promoting your small business? The Internet has made it easier for small businesses to reach their target markets and sell their products and services online. Small businesses can take advantage of social media sites like Facebook and Pinterest to display their products. Social media sites also provide you with a direct line of communication with your target market. Search engine optimization is a must when you want organic traffic and conversions. With a well-executed search engine optimization strategy, your website will rank high in search engines and you will have more customers.
3 Easy SEO Wins for Your Small Business
Search engine optimization must be done on a regular basis to rank high and stay atop search engine results. As a small business you will need an effective strategy to help you climb search engine ranks and differentiate your website from the competition. Here are 3 SEO methods to help your small business reach your target market and improve your search engine rank:
Keyword Focused Content on Each Page of Your Website
Keywords still play a vital role in search engine optimization. With this strategy, you need to optimize your chosen keywords for each page in your website. You will need to place keywords in various parts of the content on each page of your website. You also need to place keywords in the title and description of your website for full effect.
You can also take advantage of long tail keywords to draw traffic to your website. Placing long tail keywords in the content of each page of your website will help improve your page rank. If you need to rank for relative keywords, you can cover relative keywords by implementing a strategy called Latent Semantic Indexing. This strategy helps you use other keywords related to your main set without stuffing your page with the same keywords.
Make Your Website Easy to Navigate
This may seem simplistic, but the navigation of your website is important not only for your visitors but also for your search engine rank. You can reduce the bounce rate of your website, if your visitors click on another page of your site or does not close the page before it finishes loading. The interface of your website is just as important as its content. Make sure that the information your visitors want to find is easily accessible. If your visitors can’t find the information they are looking for in 5 clicks or less, you need to update your website. Place all of the buttons and pages in plain sight to make your site easier to navigate. Avoid fancy designs that would only confuse your visitors.
This simple search engine optimization technique involves linking to appropriate pages within your own site whenever possible. Writing a blog post about a particular business offering? Make sure you link that blog post back to the page on your site about that offering. It’s that easy! Internal linking not only makes it easier for your visitors to find related posts, but it also helps improve your search engine rank. Creating a sitemap that contains links to all of your website’s pages helps search engine spiders crawl your website.
These are only three search engine optimization techniques that you can implement to improve the search rank of your website. There are other search engine optimization techniques that you can look into such as utilizing social media sites like Facebook, Twitter, Google+, Pinterest, and YouTube just to name a few. Social media sites are now being used to engage markets. You can use your social media site to get feedback from your customers and also update them about your latest products and services.